A game in your favourite series is announced.
But it has a pre-rendered trailer.
The release platform(s) and launch date haven’t been announced yet.
But the pre-order details have been confirmed.
Only certain retailers have the pre-order incentives though so which is best?
You hate the retailer with the best offer.
But then the first actual gameplay trailer is released.
So you give in and pre-order it.
And then you read up on every bit of news about it.
The embargo lifts, all the reviews go online at once and the game’s PR is like.
So you go to the store on launch day and there’s a queue and everyone’s buying it.
Store clerk: ‘We have a lot of trade-in deals.’
You finally get your game and rush home with it.
But there’s an online pass, mandatory install and day one patch to get through first.
You’re finally ready to play your game!
But it’s brilliantly addictive.
A sequel is announced.
The above cycle repeats.