Five Memorable Gaming Ads in Super Bowl History


Before we hope to see Xbox One and PS4 ads during Super Bowl XLVIII, let’s look at some of the memorable gaming ads in Super Bowl history.

Super Bowl XLVIII is just right around the corner and it’s extremely popular for two things: Football and advertisements. The only time of the year when some of us (non-sports fans anyway) look forward to watching commercials/trailers instead of the actual programming. We anticipate a variety of ads from films, TV shows, beer, cars, to pistachios.

Why should Gamemoir readers care? Well, video games have made their own share of appearances too in the past Super Bowl games. I’ve compiled a list of five memorable ones, but in all honesty, I think that’s 90% of all the gaming ads in the Super Bowl… ever. It does cost $4 million to just to have a 30-second spot, so don’t expect a game like Gone Home  or the Ouya console to make an appearance.

For now, here are some of the coolest gaming Super Bowl ads we do have (in no particular order).

1. PlayStation 9 (2001)

It’s not really an advertisement for the PlayStation 9, but it boasts Sony’s ambition for the future in cyber punk visuals. The real star of the ad surfaces during the last seconds to mark the beginning of an era, and it is no other than the PlayStation 2.

The ad certainly didn’t oversell itself since it’s safe to say that the PS2 dominated its generation. What console wars?

2. EA Wants You to “Go to Hell” (2010)

… in their game Dante’s Inferno. You can put down your pitchforks now. In 30 seconds, we watch Dante encounter demons as he descends to the depths of Hell. We are also teased brief glimpses of some of the foes encountered in the game, so that’s a nice treat. This all happens with pretty chill music playing in the background.

I don’t know about you, but I was convinced to go to hell by the end of this ad.

3. Atari XL Easy Hook Up (1984)

Unboxing videos were apparently worthy of being a part of the Super Bowl back then. It even had Alan Alda in it. Now, there’s a ton of them on YouTube.

The Atari XL deserves to be on this list for nostalgic and historical purposes. Others may remember playing games like Rescue on Fractulus, Bruce Lee, Boulder Dash, and many others on Atari devices.

4. Sony Ericsson Xperia Play (2011)

Am I the only who thinks this is a creepy way to promote a gaming phone? My eyes will never forget seeing those thumbs. If you don’t know what I’m talking about, I implore you to watch it and see what the fuss is all about. If Sony was going for a black market image, then this ad clearly sent the message across.

Lastly, that’s a pretty long name for a phone. Sounds like it could be someone’s name back in the 19th century.

5. God of War: Ascension (2013)

I remember watching this commercial last year, and it still feels heart wrenching each time. It had the perfect combination of visuals and music. Ellie Goulding’s Hanging On was the perfect track to capture the poignant moment when Kratos watches everything he loves turn to ash.

I wonder if PlayStation will showcase Infamous: Second Son since it’ll be released around the same month  GoW: Ascension was last year. 

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