Another effective way to get someone to pre-order a next-gen console is through peer pressure.
I was adamant with myself that I would be purchasing a next-generation console early next year. I outlined numerous reasons why I wouldn’t buy a console on day one. I had logical and practical reasons that were sensible to almost anyone. I wanted to wait for more games to come out, and let Sony settle all the bugs and avoid avoid a potential YLOD (yellow light of doom) moment.
Once all the PS4s were sold out, I was relieved that I would no longer be plagued by temptation. However, all hell broke loose when the PS4 Battlefield 4 launch bundle came out yesterday. I immediately threw logic out the window as if I was itching to get rid of it from the very beginning. So, I did it and clicked “confirm” as I tried to tell myself that I was going to buy it anyway.
What pushed me to cave in? Peer pressure, that’s what it is.What pushed me to cave in? Peer pressure, that’s what it is. Before, I used to associate peer pressure to my awkward days in high school. The days when you took a whiff of that cigarette, pressed your lips on a bottle of Corona, and when you cut class to go to the mall because you wanted to fit in. I’d never thought that peer pressure would apply to gaming culture.
It tortured me every time my friends would talk about what they were going to do when their PS4s would arrive. I wasn’t included in their bubble of excitement. It felt like an awesome party everyone went to except for you. I had my mother to blame for that, but in this case I’m acting like one. I listed all the practical reasons a responsible adult might have.
I’m not saying that my friends would ridicule or ostracize me if I didn’t have the PS4 at launch, but I wanted to be a part of the conversation. I didn’t want to be the odd one out who had no idea what they were talking about. I wanted to share the same experiences with them regardless if they were game breaking bugs or awesome moments in gaming.
The only games I was really looking forward to in November were DriveClub and Watch Dogs. It’s funny how the delay of both games should have been enough to stop me from pre-ordering, but it didn’t.I was looking forward to the fun I’ll have chatting about it with my friends instead of getting pleasure from the games themselves.I guess I was looking forward to the fun I’ll have chatting about it with my friends instead of getting pleasure from the games themselves.
It’s interesting how our need to be involved socially and stay relevant could influence major decisions in our lives. I’m considering this a pretty major decision since I’m only a college student. I’m not yet buying a house or getting married so bear with me if you find this trivial.
This isn’t the first time this happened to me though. A good friend of mine is a Battlefield fanatic, so I bought the third game after weeks of him pestering me about how awesome it is.
However, I think a part of me gave in mostly to form a connection and invest in the friendship. We don’t really think about stuff like these when we go about our day, but sometimes our purchasing decisions can be influenced by other factors in addition to satisfying our own desires.
I once wrote about how the next-gen’s social features ruined ‘me’ time gaming, but maybe it is a smart move (business wise at least) for companies to capitalize on our basic social needs.
Anyway, did you pre-order a next-generation console because of peer pressure? Share your stories!